There are lots of effective and efficient ways to drive targeted traffic to your blog or website. Today we shall be looking at some proven techniques that have worked for me over the years and how you can apply them to your marketing drive as well.

The first thing you need to do is to prepare your blog by way of optimizing it with the right keywords you are targeting. This is a process known as search engine optimization, where you specifically incorporate your targeted keywords into key areas of your blog or website. This is done by adding your keywords in the posts, meta tags, anchor text, article directories etc. The aim of optimizing your blog with your target keyword is to ensure that the search engines identify and establish your blog in that niche. Once the search engine is able to index your blog for a particular keyword, it will try to link your blog with related search terms in the search engine, thereby bringing targeted visitors to your blog.

Another effective way to get traffic to your blog is through the use of article marketing. In this scenario, articles are written with the targeted keyword imbedded in the Title, First Paragraph, Once in every other Paragraph and in the last Paragraph. Such articles are submitted to article directories which in return gives back links to your blog or website through your signature.

Forum marketing is another effective way to drive targeted traffic to your website or blog. You only need to join popular forums related to your market or niche. Better still, look for a forum where your target audiences are and become a member. Make valuable contributions through your posts, make it a point of duty to offer helpful tips and answer questions related to your niche. People who find your post valuable will seek to check your blog or website through your signature. Forums also have a way of increasing your ranking in the search engine, especially if the forums are very popular.

Blog commenting is the art of seeking out similar popular blogs in your niche and contributing by way of adding your voice to the posts, comments or views. Leaving a link back to your blog will help interested persons to visit your blog; it can also improve your ranking on the search engines.

Consistent posting is another good way to drive targeted traffic to your blog. Content they say is king and having lots of content is an added advantage to your quest of driving targeted traffic to your blog or website. Because the search engines love blogs that are constantly updated, hence they will keep visiting, indexing and driving targeted traffic to such blog.

The use of web 2.0 properties cannot be over emphasized in the quest to drive traffic to a blog. Incorporating the use of squidoo.com and hubpages.com will go a very long way at achieving your traffic needs. These web 2.0 properties have a very high ranking in the search engines, hence having a link from them will also boost your blog profile in the search engines and drive targeted traffic to your blog/website.

Social bookmarking sites are other great ways to boost your traffic needs, endeavor to consider them in your traffic generation activities because they have a way of adding credibility to your backlinks.

We have discussed free and effective ways to drive targeted traffic to your blog or website, incorporating them in your traffic generation routine will greatly give a boot to your website visitors.

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Filed under: Online Business Ideas

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